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Research papers

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003
Authors: Martin Zalovich, Teresa Cometto
May 4, 2003
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Citation

Zalovich and Cometto (2003a, May 04). Marketing infallible remedy . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/marketing-infallible-remedy-